With the powerful technology and training sources of Keller Williams Realty at their backs, Nancy Marcotte and JD Pierce can change their full attention toward what counts most: the success of these agents. Knowing that success means different things to everyone, the operating partners of Louisiana-based Keller Williams Realty The Gulf South Group is there to perform alongside each agent, providing whatever needs doing to steer them toward their respective goals. In this interview, learn how this servant leadership approach has resulted in the company’s profitability&hellip and growth;and why there’s no final result in sight.
Maria Patterson: Please briefly describe your job path in property and the way you found lead Keller Williams Realty Premier Partners.
Nancy Marcotte: I acquired my property license in 2001, before 9/11. I started with Keller Williams in Mandeville, La., and half a year my hubby got used in Lafayette later. I interviewed with a few of the other property companies there, but they weren&rsquo just;t Keller Williams. So, I started Keller Williams Realty Acadiana in Lafayette, La., in 2003. About five years involved with it, I hired JD Pierce as my team leader. We moved in to the Lake Charles then, La., market very successfully, and from there, JD and I were offered many opportunities to dominate failing or stagnant Keller Williams Market Centers. We caught several folks’ eyes. Initially, I was operating partner of all working offices, and JD was my partner and general manager. We then up made a decision to split them; Premier Partners in Denham Springs is among the Market Centers I kept as operating principal.
MP: JD, think about you?
JD Pierce: I had spent 23 years in the restaurant business as a restaurant executive and owner, and needed another career. Year in property i’m now in my own 12th.
NM: I had another team leader when I started the business enterprise and he and I interviewed JD, who at that time mentioned management. He was called by me to see if he was thinking about management, and that became a fantastic choice really.
MP: Just how many offices and agents does the firm now have?
NM: PM Partnership, which JD and I started, has six Market Centers and two Business Centers, currently. With them all combined, we’ve a complete agent count of 831 by mid-July, however the true number grows monthly. For example, january 2017 we began with 740 in.
MP: What’s the difference between market Center and a small business Center?
JDP: MARKET Center is really a fully-staffed location, and an ongoing business Center is more of a support satellite office. Business Centers help us enter geographic areas where we may not have the ability to open a complete office.
MP: Your growth is quite impressive. What can you attribute that to?
JDP: Our growth is actually supported by our culture and commitment to your agents. We’ve a saying around here: “Is the answer yes; now what’ s the relevant question?” We care for our people first—for all of us, our primary customer is our agent, and we concentrate on supporting their dreams heavily, hopes, goals and financial prosperity. We’ve also added so many great visitors to our team on the full years, which includes done a genuine service to your growth.
NM: We’ve been forward-looking and follow the Keller Williams models of productivity and growth. If a realtor isn’t productive, they’ll not maintain the continuing business for long, plus they are distributed by us every possibility to become productive. We feel we attract the ones that are likeminded.
MP: How can you describe your firm’s positioning available on the market?
NM: We’re quite strong in every our markets. In Denham Springs, we’re No currently. 1 in Livingston Parish, and also have our sights set on becoming No. 1 in the higher Baton Rouge Board of REALTORS®. We’re No. 1 in Houma/Thibodaux, La., and neck and neck for the No. 1 spot in Lafayette. What sets us is our training apart, our culture, our integrity and ethics, and our technology.
MP: Tell me a bit more about your training.
NM: The production of our agents is actually important. They’re wanted by us to be profitable and create a good living, and we don’t want them to get another career because they’re not successful. That’s why all our Market Centers offer training. This is simply not continuing education training, but training about how exactly to perform their business—how exactly to go out and obtain business and how exactly to do things to allow them to grow their business, and, therefore, grow themselves and their team.
JDP: Every Market Center has training that’s about advancing prosperity for agents. We’re focused on that.
MP: I am aware you’re both very involved with coaching…
NM: Both of us believe greatly in coaching and training. We work to possess productivity coaches in each Market Center, and we’ve our associates teach classes that they’re strong in or need to get stronger in already. JD coaches and helps teams for half a year actually. I’m focusing on learning to be a Keller Williams University Instructor and also have taught CE for the constant state during the past. Both of us nationally attend training regionally and. We have our very own mastery coach through KW MAPS also, as do all we leaders, and several of our Market Center Administrators.
JDP: I’m open to coach anyone from point A to point B. I assist agents in jumpstarting an ongoing business model, reorganizing what they’re doing or changing direction altogether to locate a new path now. Keller Williams may be the No. 1 company for training, and we’re lucky to possess that support. Nancy and I go and obtain the very best training we are able to out, bring that back again to the marketplace Centers then. If there’s new trained in another constant state, we go get that information and take it to your agents back. We have been in the classroom inside our Market Centers consistently.
MP: Can agents also access on- demand training?
JDP: Yes, through KW Connect, that is, essentially, YouTube for Keller Williams agents. They are able to utilize this platform for education and training if they’re not on the market Center. It’s training that’s available 24/7 on whatever topic imaginable. You can find a huge selection of videos on numerous topics shared by top producers all around the national country. Among our core beliefs together is that, most of us achieve more.
MP: What’s your organization culture like?
NM: We do things as a family group. Though our Market Centers are large even, we do our far better help everyone feel just like they belong. We do talk and huddle-ups about our concerns and appearance out for every other.
JDP: Our commitment to remain linked to every agent routinely is section of our bodies. We stay linked to their goals, their dreams and making certain their business is in relation to have them there.
MP: How can you help your agents are more productive?
JDP: We leverage technology and so are section of a franchise that basically supports that. We’ve high-level technology that&rsquo really; s advancing always, and we’re putting forth new initiatives through the technology piece constantly.
NM: Our agents get access to everything they might want via their intranet site supplied by Keller Williams.
MP: That’s great which you have all of this cutting-edge technology, but how can you ensure agents benefit from it?
JDP: Again, that’s training. And we ensure that you meet them where they’re. Among the things we say is that we&rsquo internally; ll go as slow or as as you will need us to fast. We’ll run right alongside you. Every agent can be an independent contractor and is searching for a better mousetrap always. Among the best ideas result from agents that are on the market doing and exploring just a little pioneering.
MP: How can you stay prior to the curve on technology, internet marketing and social media marketing?
NM: Keller Williams does that for all of us. They’re introducing several new technology upgrades at Mega Camp in Austin this month (at press time). They offer websites, transaction management, reports, listing presentations, buyer’s presentations, email, Profit Dash, therefore a great many other things currently. Keller Williams Realty International will undoubtedly be announcing Kelli, cloud-based documents, this month along with other technological advances.
MP: What most attracts agents to Keller Williams Realty, and just why do they stay?
NM: I believe initially they’re attracted by either working out for the newer folks, or the commission splits. They stay for most different reasons: the culture of the business, the technology, and the opportunities.
JDP: Our value proposition is exclusive to each agent. For just one, it may be our high profitability; for another, it may be our compensation or culture model, and for others, still, it might be our training and education.
NM: We look at people as individuals—we don’t have one group of prescriptions for everyone; we find out what they want.
JDP: What we do effectively is meet agents where they’re and help them get where they would like to go.
MP: Please describe your leadership philosophy.
NM: We have confidence in the WI4C2TS of Keller Williams. That’s: Win-win—or no deal; Integrity—do the proper thing; Customers—come first always; Communication—seek first to comprehend; Creativity—ideas before results; Commitment—in all plain things; Trust—begins with honesty; Teamwork—everyone achieves more together; and Success—results through people. JD and I are both involved with our Market Centers, and we do our far better stop wasting time to respond. With Keller Williams Realty behind us, there’s nothing we can not achieve.
JDP: We’ve a servant leadership style. Both Nancy and I daily come in the office, and in the classroom training weekly. We’everywhere re, and also have our hands in the day-to-day. We’ve hired great leadership teams to aid us also.
MP: What’s your technique for effectively marketing the firm and best serving the requirements of clients and prospects?
NM: We’re an agent-centric company, and, therefore, we allow agents determine how to advertise and sell their properties best, and how exactly to best promote themselves. We offer them with a whole large amount of online tools, and the chance is had by them to obtain 100 percent of these commission dollars, so that they shall have the money to market themselves and their clients.
JDP: We commit hardly any resources to advertise our brand. Subsequently, we spend that right money and time to greatly help the agent market themselves because the brand. Because we’re a profit-sharing company, we’ve chosen never to spend that money on brand marketing, but rather, assist agents making use of their individual marketing.
MP: What’s on deck for future years of the firm?
JDP: We’re looking for opportunities. If there’s a chance for all of us to open another Market Center and support agents for the reason that marketplace, we’ll consider it. For the time being, we’re likely to continue steadily to support the people around currently, and add more maybe.
NM: We shall continue steadily to grow and offer opportunities. Who knows—there could be another Market Center inside our future!
For more info, please visit www.kwrpp.com.
Maria Patterson is RISMedia’s executive editor. Email her your property news ideas at firstname.lastname@example.org.
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