Consumers are increasingly interested in smart home technology, and they’re embracing realtors as an essential resource for information. Forty-two percent of consumers recently surveyed say they might turn to their agent to provide suggestions on how staging their home with smart-home products could impact their sale, in accordance with a fresh survey conducted by Coldwell Banker. The business presented their findings at the buyer electronics’ mega event, , this week that is occurring in NEVADA. Coldwell Banker is really a sponsor of the Smart Home Marketplace as of this year’s show.
“Our consumer findings underscore the necessity for industrywide smart-home education for property sales people,” says Charlie Young, cEO and president of Coldwell Banker PROPERTY.
Our interview with David Marine, senior vice president of marketing at Coldwell Banker, delves further into what property professionals can get from buyers and sellers on the next couple of years: